Theá
Branding, Stationery, Digital Signage, Motion Graphics, Illustrations/Puzzles, and Packaging for Thea. Puzzles have been a well loved mind game targeted towards a younger audience for centuries, but most don't have a strong message behind them. With a large portion of puzzles being created for children, there is a large opportunity missed of targeting a more mature audience. Therefore Thea creates Greek goddess puzzles with the goal of empowering and inspiring women of all kinds, while providing a fun and educational game to play alone or with others. The style of Thea is heavily inspired by Greek mythology, but portrayed in an illustrative and modern way, using lots of linework and colour. This allows all touch points to communicate a consistent message while attracting the target audience by staying modern. This work will be viewed in stores, online, and in outdoor locations. Thea is for North American women of all kinds who are interested in feminism and female empowerment.
